Course curriculum

  • 1

    Meeting Schedule

    • Set your meeting time
  • 2

    Getting Started

    • Document The Entire Startup Concept

    • Market Segmentation

    • Brainstorming

    • Market Segmentation - Brainstorming

    • Narrow

    • Market Segmentation - Narrow

  • 3

    Market Types & Positioning

    • Market Types & Positioning

    • How to determine your market type

    • Market Type Quiz

    • Decide which market type you fit into best

    • Positioning based on market type

    • A Note on Competition

    • Positioning in an existing market

    • Positioning In An Existing Market You Want To Resegment

    • Positioning in a new market
  • 4

    Market Size

    • Market Size

    • Market Size Quiz

    • Early Adopters

    • Create a Written Sense of Your Market Size

    • Create a Written Sense of Your Market Size (New Markets Only)
  • 5

    Business Model Canvas

    • Creating your hypotheses

    • Examples of hypotheses

    • Vital Point: A Note On hypotheses

  • 6

    Value Proposition Hypothesis

    • Value Proposition 1 Hypothesis

    • Product Vision

    • Create And Describe Your Long Term Product Strategy

    • Put Together A Short Narrative In Bullet Points About Your Product Strategy

    • Product Features & Benefits

    • What Problem Or Need Are You Solving?

    • Create A Product Features List & Product Benefits List

    • User Stories

    • MVPs

    • MVP Quiz

    • Describe Your Minimum Viable Product (MVP)

    • Craft Your Value Proposition Hypothesis & Write A One Page Briefing About The Details
  • 7

    Customer Segments Hypothesis

    • Customer Segments Hypothesis

    • Overview of who your earlyvangelists are

    • Customer Archetypes

    • Customer Archetypes Quiz

    • Create Your Earlyvangelists Archetype

    • Create Your User Profile

    • Customer Types

    • Customer Types Quiz

    • A Day in the Life of the Customer

    • Draw The Projected Day In The Life Of Your Customer

    • Where to Find them

    • Draw The Organizational Customer Influence Maps

    • Craft your Customer Segment Hypothesis and describe why

    • Notes on Primary Market Research
  • 8

    Customer Relationship Hypothesis

    • Customer Relationship Hypothesis

    • Get Customers

    • Customer Acquisition Tactics to Test

    • Your Content & Strategy

    • Create The Content You Will Use For The MVP To Get Customers

    • Build a ‘get customers’ spending spreadsheet

    • Create Your ‘Get Customers’ Hypothesis

    • Keep Customers

    • Keep Customers Quiz

    • Simple retention tests to consider

    • Monitor specific retention metrics

    • Build A ‘Keep Customers’ Spending Spreadsheet

    • Create Your ‘Keep Customers’ Hypothesis

    • Grow Customers

    • Getting them to spend more

    • Get customers to send more customer to the company

    • Build A ‘Grow Customers’ Spending Spreadsheet

    • Create Your ‘Grow Customers’ Hypothesis

    • Create Your Customer Relationship Hypothesis
  • 9

    Channel Hypothesis

    • Channel Hypothesis

    • Channel Hypothesis Quiz

    • Channel Choices

    • Choosing which channels to use

    • Create Your Channel Hypothesis
  • 10

    Key Resources Hypothesis

    • Key Resources Hypothesis

    • Types Of Resources

    • Common Pitfall

    • Describe All Key Resources, Costs And How They Will Be Acquired

    • Create Your Key Resources Hypothesis
  • 11

    Partners Hypothesis

    • Partners Hypothesis

    • List Your Target Partners, Their Contributions & What You Offer In Return

    • Create Your Partnership Hypothesis
  • 12

    Revenue & Pricing Hypothesis

    • Revenue & Pricing Hypothesis

    • Questions You Need To Address For Revenue & Pricing Hypothesis

    • Vital Point

    • Two More Revenue Issues to Consider

    • Create Your Revenue & Pricing Hypothesis
  • 13

    Wrapping Up Customer Discovery Phase 1

    • Look over the following hypotheses and extract the following information to complete this section

    • Completing the Hypothesis Development Process

    • Pricing & Hypothesis Quiz